Once upon a time, during my London years, I used to work for a diamond and jewelry company, working towards becoming a diamond merchandiser. Even though my career path saw a slight diversion along the way, I did take something valuable with me from my past work experience, that is how fascinating and beautiful the art of jewelry making is.

Jordan Scott Tree of Life Necklace with 18k Gold and Diamonds

I’m always intrigued by new brands and designers, be it in clothes design, home furnishing or, as in this case, jewelry making.  So I was more than happy to learn more about Manhattan jewelry company, Jordan Scott Designs, which has for more than two decades made beautiful and innovative jewelry.
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Are You Ready For More? Damir Doma Fall/Winter 2010 Collection Closeup: Part II

August 31, 2010
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Let me start by asking, are you a woman who feels most drawn to gray, black and khaki? What about fitted, loose pants, over-sized cardigans and slightly masculine coats that create a relaxed, yet very calculated ensemble, that sends out a message? If the answer to the above questions is yes, then Damir Doma’s F/W [...]

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What’s The Best Way To Wear White?

August 30, 2010
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We’ve reached the end of August once again, and the end of the summer as we know it. Summer is definitely one of my favourite seasons, but always at the end of it, I can’t help but feel a longing for Fall to start. But given that I love summer so much, I try to [...]

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Ida Sjöstedt Shows Us The Fun of Fashion

August 29, 2010
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I’ve found yet another unique and fun designer who’s collections I’ve been keeping an eye on: Ida Sjöstedt.  The latest is her S/S 2011 collection which showcased recently at Stockholm Fashion Week. Ida Sjöstedt launched her brand, labelled Ida Sjöstedt, back in 2001 in Sweden, and ever since she has been showing her collections in [...]

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Damir Doma S/S 2011 Menswear Collection Closeup: Part I

August 28, 2010
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Due to such popular demand, I felt impelled to share with you some images from Damir Doma’s latest catwalk extravaganza at Paris Fashion Week. This is for all of you who were left curious and fascinated by this cool young designer.  Damir Doma Spring/Summer 2011 Men’s Collection – Hit it! Moving into dark waters… The [...]

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Stylein SS 2011 Collection Embraces Personality and Femininity

August 27, 2010
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Stylein is a Swedish fashion company, launched in 2001 by founder and head designer Elin Nyström, when she was living in New York. When she returned to her native Sweden in 2002, Stylein expanded and is today based in Elin Nyström’s hometown, Gothenburg, on the west coast of Sweden. Here you can also find the [...]

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Fullspot Watches Aim to Deliver Simplicity in a Busy World

August 25, 2010
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I’m in the process of trying to get my hands on a watch that I’m totally captivated by. I don’t know what it is about this watch that caught my attention the most. Is it the simplicity of it? The practicality of it? Or maybe it’s the fact that it’s simplicity makes it so aesthetically [...]

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MONGRELS IN COMMON Spring/Summer 2011

August 24, 2010
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I know it feels somehow strange to be thinking about next year’s trends, but you might just be surprised by the things that you see on the catwalk (good and bad). So I think you should definitely give it a chance, at least to be able to come to some sort of opinion about the [...]

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Holmes & Yang – A Dynamic Fashion Duo?

August 23, 2010
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Katie Holmes, a Hollywood starlet who has starred in various movies and television series, is now very much involved in the fashion business. She is probably best remembered as young Joey Potter in Dawson’s Creek, and more recently as the other half of Tom Cruise. It’s evident that this young actress has achieved a lot [...]

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Interview with Netta Kervinen, the Head Designer of Ainokainen

August 22, 2010
Interview with Ainokainen/ Netta Kervinen

I had the great opportunity to interview Netta Kervinen, the head designer of  the brand Ainokainen. Through our chat, I learnt a lot more, not only about the designer, but also about the amount of emotion and realness that can be found behind the brand. Hi, Netta. It’s great to meet you. To start, could [...]

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