I’ve found yet another unique and fun designer who’s collections I’ve been keeping an eye on: Ida Sjöstedt. The latest is her S/S 2011 collection which showcased recently at Stockholm Fashion Week.
Ida Sjöstedt launched her brand, labelled Ida Sjöstedt, back in 2001 in Sweden, and ever since she has been showing her collections in Sweden. In addition, she is also regularly exhibiting her collections in Paris during the prêt-a-porter weeks.
The signature style of her design-work is often described as tasteful kitsch, while the designer’s aim is to “create beautiful, sexy clothes for women who don’t take dressing up too seriously –and who see fashion as something fun rather than as a must.” I can definitely see the playfulness of her collections, past and present.
Personally, I’m not sure if I will be rushing to get my hands on any of the items in her Spring/Summer 2011 collection. I think some of the designs have a slightly too heavy 60′s and 70′s nostalgia about them, which isn’t exactly my cup of tea. But I do know plenty of people who are particularly drawn to the looks from that period. Maybe you? Let us know what you think?
All photos courtesy of indiedays.com
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