Minimarket is a Swedish clothing label started by three sisters. The line has extended from clothing to include accessories with a focus on shoes. And it’s their shoes that caught my attention in the first place. Super stylish! And now Minimarket is launching a diffusion label that will be found in selected stores in Sweden, Finland, Denmark and Spain. What do you know… Lucky me.
Here’s a bit of interesting history on the label: Minimarket was awarded “Best New Designer of the Year” by Elle in 2007 and 2009. And being a sucker for art and art museums, what I found even more interesting is the fact that Minimarket designed a capsule collection for the Museum of Modern Art in Stockholm. With this level of delicateness and finesse, I can totally picture their designs in a museum. I’m captivated. What about you?
Photos courtesy of minimarket.se