By wandering around the beautiful jewelry stores of Paris I came across a designer I had not heard of before. But by looking at her current and past collections, the question remained, why was this the first time I’m hearing of her?
After discovering the gorgeous jewelry she is designing, I just had to read up a bit more about her. I found out that Aurélie Bidermann’s story is primarily the story of a dreamer. “For almost ten years Aurelie Bidermann created jewellery at her image. She, a woman of rich experiences, whose soul is moved according to her adventures, her encounters and her discoveries. It’s the look, this fancy and romantic look she lays on life that makes her creations so desirable. As many artists, childhood, and its excess of fantasised stories, nourishes the Aurelie Bidermann universe. As a child already, this cosmopolitan Parisian girl invented fairy stories, was dumbfounded at her grandmother’s jewels, reproduced images that flash in her head in her drawing book. She was creating a world of her own, notably inspired by her parents’ artistic community.
Over the years, she worked hard to revisit its star pieces, to enrich the vocabulary, to give it that little extra something that characterizes her so well. She plays with her codes as we play with our identity. Season after season, she enhances the DNA pieces reflecting her moods. Contemporary, she is saying about her jewels that they are ‘organic’; she perfectly transcribes the world she feels around her. It is certainly this perpetual thought process that has attracted designers like Proenza Schouler and Jason Wu, with whom she collaborated for their shows; or Sofia Coppola, Gwyneth Paltrow and Beyoncé, women with extraordinary destinies, like that of Aurélie Bidermann.”
The only thing I know as a fact is that I just fell in love with her designs. I feel like I want to be the proud owner of some of these incredible creations. While her jewelry is incredibly beautiful and somewhat timeless, they do come with quite a price. But a glimpse at her jewelry put me in the mood to treat myself to one of her bracelets or cuffs.
To my amazement her jewelry is sold in shops all over the world. But in case online shopping is your preferred method of shopping you should visit her website, aureliebidermann.com, for more info on how to order. Have fun!